Art, design and fashion are combined by the Synthesis of Arts concept which is the basis of the brand.
Conceptual jewelry and lighting art collections embody both symbolic ideas and poetic meanings.
The synthesis of arts takes place through a transformation of scale. From the micro-level with conceptual jewelry and craft decor, through the meso-level with art lighting collections to the macro level with large artistic and lighting sculptures.
Simple way to art.
SVITANOK is a conscious and ethical design brand with a strong philosophy and great craftsmanship. Through collaborations with an external base of established and fresh design talent. Our brand combines exclusive high-end lighting and jewelry with working methods that support people, local craft traditions and the environment.
In my collections I hide poetical and musical vibes of my soul. I show it to the world through the universal language of design and fashion.
– says the author and brand designer Artem Zakharchenko-Halytskyi
MEANING & INSPIRATION
SVITANOK in Ukrainian means dawn.
A combination and transformation of light and shadow are the basis for the SVITANOK. After sunset, there is always a dawn, a beginning of something new with the first ray of the Sun. The dawn leaves space for your imaginery that are the basis for our collections, correlated with the brand philosophy.
MISSION & VISION
Our mission is what drives us to expand human creative potential. We do that by generating original designs of art lighting, conceptual jewelry and kinetic, lighting sculptures.
SVITANOK is a powerful story with ukrainian roots.
SVITANOK began their brand story in 2020 founded by Artem Zakharchenko-Halytskyi. Artem is a qualified architect with a wide experience in interior design who works across various international projects.
A graduate of the Kyiv National University of Construction and Architecture, Master of Architecture and Product Design at Istituto Europeo di Design in Florence. He aims to keep simplicity while paying special attention to details. He considers exterior, interior and product design as an integral organism that can adjust and be transformed in various conditions.
Artem creates laconic design of objects and spaces by developing his own understanding of elegant aesthetics. He takes an active part in various exhibitions, especially the success of the exhibitions, including Maison & Objet Paris design week. Being a winner of different awards and competitions among which are Industart award, Dezeen shortlist and Red Dot shortlist.